Why am I rebranding?
The Design Hobbyist came as a spur of the moment idea of creating a separate entity from my personal account. At the time of creation in 2014, I felt like calligraphy was not everything I was. In fact, I did not primarily want to be a calligrapher; I wanted to be a hand lettering artist. Hence, I could not get myself to attach my actual name to an instagram feed full of ink, nibs, and pressure-and-release strokes.
After months and years of "winging it," I started to recognize my style, my flaws, and my strengths. Slowly, I accepted that every artist has his own style, his own flow. And I'm the minimalistic, color-challenged, non-painting, letter-oriented kind. I subtly encouraged my clients to see me as an artist, not a robot who can replicate a Pinterest board of ideas. Honestly, turning down projects that weren't in my genre made me question myself. Was I being too picky? Am I arrogant for not conforming to what they want to see?
Maybe it was when I watched an Adele documentary and she talked about artistic integrity that I felt that I can't be like anybody else. Or that part when Katy Perry said, "I just want to be the first Katy Perry," on the Part of Me concert / docu. So, no, I will not make the logo bigger.*
Eventually, I felt that my reasons for not attaching my name to my art were no longer true. I was no longer a hobbyist: I have gone on a sabbatical leave from my full time job and dove into the freelancing business. More importantly, the work I do now is more of who I am... And that makes me proud, albeit very amateur.
I thank every one who so kindly supported me throughout, and (hopefully) continuously supports me as I go into more hand lettering, blogging, and every other idea that pops into my chaotic mind.
*The "No I won't make the logo bigger" line is one of the usual struggles between clients and designers. Read more on this link.